It used to be easy to define the word “customer.” But companies are becoming more diverse, with multiple locations, employees who telecommute and vendors who function as partners. The idea of “customer” has broadened to include a wide range of end-users of different kinds of corporate information. For example, employees are customers when they need self-service information on pension plans or other benefits. Shareholders are customers when they’re looking for financial information. Vendors are customers when they need detailed specifications before they can proceed with a project. A colleague is a customer when you need to deliver time critical data. And, of course, the buyer is always a customer whose experience is critical to your bottom line. With a CRM system, you can serve all of the groups who rely on your company for important, timely information

This message has been edited. Last edited by: Mohammed Al-Ashram,