Handango, the leading mobile downloads provider, today released the November 2004 edition of the Handango Yardstick, a monthly report on the state of the mobile downloads economy.

For the first time in over a year and a half, a new handset has taken the lead as the number one phone adding mobile content. The palmOne Treo 600 topped the list for the first time in its history, indicating a big appetite for applications from customers of the red-hot device.

The average selling price of applications jumped heartily from US$17.57 to US$18.41, a record high for the past two years.
Customer searches remained relatively consistent with "MP3/Music," "GPS" and "Games" totaling approximately 12% of the top searches.
"Ringtones" and "Internet" rounded out the top five accounting for more than 6% of the searches.

The November 2004 Handango Yardstick also highlights the ten best-selling applications by operating system:

Windows Mobile Pocket PC
1. Spb Pocket Plus
2. Agenda Fusion
3. Pocket Informant
4. DVD to Pocket PC
5. S & W T
6. Battery Pack Pro
7. PocketBreeze
8. PocketWeather
9. PhatPad
10. Journal Bar

Windows Smartphone
1. SmartphoneNotes
2. ClearVue Suite
3. DVD to Smartphone
4. Power Calendar
5. Bluetooth Switch
6. Photo Contacts
7. Power Tasks
8. SoundZ Cool
9. CityTime Alarms
10. xBar

Palm OS
1. WorldMate Standard Edition
2. Agendus Professional
3. PAC-MAN
4. SplashID
5. AOL
6. 9.95 CLOCK
7. Agendus Standard Edition
8. DateBk5
9. Ms. PAC-MAN
10. 9.95 SOLITAIRE PACK

The November 2004 edition of the Yardstick also reports software sales by category, average selling price of digital media, number of new software vendors and much more.

Read the full report (pdf file) HERE.